The Rovian construct (parasailing, swift boats, flip-flopping) was to define the 2004 election on a question of Kerry: his character, ability to lead and record.
The McCain people are having a terrible time with message control. This election is about John McCain. And it's not going well for him.
Sample: NYTimes top stories today:
1. Frank Rich: McCain’s Suspension Bridge to Nowhere
2. For McCain and Team, a Host of Ties to Gambling
3. Maureen Dowd: Sound, but No Fury
4. Bob Herbert: Palin’s Words Raise Red Flags
5. Behind Insurer’s Crisis, Blind Eye to a Web of Risk
6. Thomas L. Friedman: Green the Bailout
7. Nicholas D. Kristof: Impulsive, Impetuous, Impatient
8. Everybody’s Business: In Financial Food Chains, Little Guys Can’t Win
9. Op-Ed Contributor: Greenwich Time
10. Editorial Observer: Wasilla Watch: Sarah Palin and the Rape Kits