So I posit this purely anecdotally. But (1) the reduction of spending on domestic prevention initiatives, (2) coupled with a decade of inaccurate testing and (3) the limitations of comprehensive medical coverage under a private system = grounds for a resurgence of this or a new public health epidemic.
And while we're JUST now getting condom ads (that never explicitly mention hetero sex, let alone LGBT sex) aired on US television, South America is inclusive and... damn funny.
Copyranter has typically thorough and witty coverage of Tulipan's print campaign, but the TV spot is phenomenal.